Both platforms work — but they work differently. Here's how to decide where to spend when your budget is tight.
The short answer: Google Ads captures demand, Facebook Ads creates it.
With Google, you reach people actively searching for what you sell right now. That intent makes it ideal for services people need urgently — emergency repairs, same-day quotes, and high-ticket jobs.
With Facebook and Instagram, you interrupt people while they scroll. That makes it perfect for seasonal offers, brand awareness, and remarketing to people who already visited your site.
If you need leads this week, start with Google search ads on your highest-intent keywords. Once that's profitable, layer in social to fill the top of your funnel and stay top-of-mind.
Whatever you choose, track every dollar. A campaign you can't measure is a campaign you can't improve.